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eConstruct Brand Identity
A blueprint hiding inside the logo.
Google FlowPhotoshopBrand systemLogo design
4
Logo versions
Passes
Detail at small size
Google Flow + Photoshop
Made with
Days, not weeks
Turnaround
The Challenge
The old logo looked like every other contractor's. The new one had to say "construction" and "modern", and the blueprint detail had to stay readable when the logo shrinks to a website header.
The Solution
I built the icon from a real-looking floor plan, tested it at header size and shipped it as a brand kit: full color on white, full color on dark, icon only and wordmark only.
The Outcome
The detail holds up at small sizes, and the mark became the first step of the eConstruct site rebuild.