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LASO Brand Identity
Logo, color system and type for a medical imaging supplier.
Brand identityLogo designTypographyPrint
Logo, colors, type, cards
Deliverables
Hospitals and clinics
Audience
Trust at first glance
Goal
No brand
Started from
The Challenge
Hospitals buy from companies they trust. LASO needed to look established on day one.
The Solution
A clean blue-and-grey identity with a target-and-pointer mark, applied to the website, quotes and a rush batch of business cards.
The Outcome
LASO has one consistent identity across web and print.