Back to Home
The Lab

GEO Research

We experiment until we find the truth. This is where keywords become authority and rankings become citations. The goal is the same: get seen, get selected, get customers.

4.2x avg citation lift

Generative Engine Optimization

How LLMs like ChatGPT and Gemini choose which brands to cite. We reverse-engineer citation patterns to build authority signals that AI search engines prioritize over competitors.

310% organic traffic increase

Semantic Architecture

Structuring content so machines and humans extract meaning effortlessly. FAQ schema, entity relationships, and topical clustering designed for AI comprehension.

#1 AI Search results

Answer Engine Optimization

Engineering the direct answers that appear in AI Overviews, ChatGPT responses, and Gemini recommendations. Position zero for the AI era.

23 years of domain signals

Authority Signal Mapping

Identifying and amplifying the trust signals that AI engines weight most heavily: E-E-A-T, structured data, backlink quality, and entity disambiguation.